I think names should always be something that's unique to you as a person. Think about how you tell your story through a name. The business name should have a significant story. That's what connects your clients to you and your business. Then, make sure the name itself isn't copyrighted or trademarked by someone else. Also, make sure your social media handles aren't being used by anyone else. The website domain is another important aspect because all of that factors into how your clients discover you. If your website domain or social handles mismatch with your brand name, then your clients might have a harder time finding you.