How to Get Your Music Playlisted on Spotify and Grow Your Following

How to Get Your Music Playlisted on Spotify and Grow Your Following

With millions of tracks available on Spotify’s streaming platform, it can be tough to stand out from the crowd. However, playlists curated by the Spotify team can provide quality exposure for your music and help you rapidly grow your audience and fanbase. If you're looking to break into the streaming music game, follow these steps to get your tunes featured on playlists and extend your reach.

Step 1: Research

The more you know about your audience, the easier it will be to get them to notice your music. Start by researching other musicians in your genre to get a feel for which playlists their music is featured on. Also, check out which artists and labels have a similar style to yours. Take note of the playlists that already attract the kind of fans you want, as well as the types of content and titles those fans are listening to.

Step 2: Connect

Now that you have identified the playlists that attract the types of listeners you're after, it's time to reach out to the curators. Get in touch with them directly and let them know about your music. Don’t just send a generic email letting them know who you are. Work on a personal message that speaks to what you are looking for. Include details about your style and musicians that have influenced you.

Step 3: Follow Up

If you don’t hear back from a curator after a few days, follow up with them. Keep the email short and to the point, but be sure to include relevant marketing materials, like press quotes, music videos, and cover art. You can also connect with other artists on the platform to help increase your exposure.

Step 4: Promote

If you’re accepted for a Spotify playlist, don’t forget to promote the news! Post about it to your social media accounts, and let your friends and followers know that you’ve landed a spot. Make sure to thank the curator, too! Use the opportunity to spread word about your artist page and get more streaming plays.

Step 5: Grow Your Audience

Finally, it's important to keep growing your audience over time. Consider building relationships with other artists and keep promoting your music in different ways; including blogs, radio shows, press releases, and streaming playlists. If you're smart about it, you'll be able to significantly expand your user base.